Brand-purpose marketing—how to align mission with profitability
The pressure to deliver results is real, but so is the possibility of finding a path that satisfies both the cause and the ...
Advertisers say Meta's content-moderation changes make them uneasy. They won't stop spending.
Meta's content-moderation changes have sparked concerns over its brand-safety commitments, but advertisers are unlikely to ...
enterprisetimes.co.uk5h
Five digital trends charting the route to ROI in 2025
Mats Persson, recently-appointed CEO of open-source CMS platform provider Umbraco, reflects on the past year and charts the course of the next twelve ...
Marketing8h
Marketing in the Age of AI [Infographic]
Artificial Intelligence - Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence ...
Call of Duty Games Cost More to Make than You Expect — Budgets Revealed
The cost to make a AAA game for modern consoles has been a major talking point over the last several years while the industry has faced record layoffs and studi ...
W.S.M. on MSN17h
12 free printable budget worksheets and Google Sheets templates
If you struggle with money — or you have a specific goal to save money going into the new year — following a budget can help ...
Marketing20h
US CMOs' Budget Plans for the Year Ahead
Marketing Strategy - Senior marketers in the United States expect their marketing budgets to bump up moderately over the next ...