Inflation-Proofing Your Business: Strategies To Maintain Profitability And Growth
With inflation remaining relatively high, businesses must adapt to ongoing cost pressures. Here are strategic ways to ...
Mapping Digital Marketing KPIs To Business Outcomes
KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.
Marketing Dive8h
Target’s digital ad unit delivers $2B in value for embattled retailer
Sustained momentum for Roundel could help Target weather mounting 2025 challenges such as tariffs and a fresh consumer ...
How Companies Should Shift Their Social Media Marketing Strategy
Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.
Demand Gen Report12h
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now ...
Netflix Content Spending, Set to Hit $18 Billion in 2025, Is ‘Not Anywhere Near a Ceiling,’ CFO Says
Netflix expects to spend $18 billion in cash on content in 2025 and is 'not anywhere near a ceiling,' according to CFO ...
exchangewire.com13h
Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising
We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on ...