AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not
Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...
A Savvy investment in the future of digital media and world-building
GameSquare Holdings (NASDAQ:GAME) and if its current performance is any indication, 2025 is proving to be just as significant ...
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The Right Marketing Association for YOUR Career (AMA Alternative?)
Your marketing career deserves the best support. But with so many professional associations vying for your attention (and ...
Netflix Content Spending, Set to Hit $18 Billion in 2025, Is ‘Not Anywhere Near a Ceiling,’ CFO Says
Netflix expects to spend $18 billion in cash on content in 2025 and is 'not anywhere near a ceiling,' according to CFO ...
How Companies Should Shift Their Social Media Marketing Strategy
Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.
24 Gen Zers to watch in marketing and advertising
Gen Zers are not just a coveted consumer demographic—they are proving to be beneficial to brands and agencies as employees. As more Gen Zers (those born between 1997 and 2012) m ...