Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

The excavation industry has long been driven by word-of-mouth referrals and traditional advertising methods. However, in ...

While bigger firms pour money into traditional advertising, smaller practices can build their brand and attract clients ...

In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and finally ...

With inflation remaining relatively high, businesses must adapt to ongoing cost pressures. Here are strategic ways to ...

The Company will pay a fee of USD $500,000.00 to EDM. The Company will not issue any securities to EDM as compensation for ...

Marketing is shifting—new channels, limited budgets, and AI are all changing the game. Curious how your peers are tackling ...

Economic uncertainty pressures marketing budgets. CMOs must prove ROI while adapting to inflation, changing consumer behavior ...

To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This ...