Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

The excavation industry has long been driven by word-of-mouth referrals and traditional advertising methods. However, in ...

Our campaign isn’t just a marketing initiative ... is that we are now allocating our budget 50-50 between traditional mainline media and digital/social. Previously, mainline dominated our ...

While bigger firms pour money into traditional advertising, smaller practices can build their brand and attract clients ...

Marketing budgets – or rather ... a memorable experience for the consumer remains paramount. “In today’s digital-first world, it’s tempting to pour limited budgets entirely into online channels,” ...

“Typically, retail media gains can come from offline trade marketing budgets, as brands shift focus from in-store promotions to the digital retail ecosystem. When online sales grow faster than ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

The Path to Purchase Institute's annual trend study highlights continued growth in retail media investments alongside ongoing ...

For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and finally ...

With inflation remaining relatively high, businesses must adapt to ongoing cost pressures. Here are strategic ways to ...