The playbook for luxury fashion marketing has evolved — 6 strategies can help brands survive the industry's slowdown
Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...
www.hks.harvard.edu2h
What does the House-passed budget resolution mean?
Professor Doug Elmendorf, a former director of the U.S. congressional Budget Office, discusses the implications of the budget ...
Inside Major League Soccer’s marketing playbook
MLS Chief Marketing Officer Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league.
Demand Gen Report12h
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now ...
exchangewire.com13h
Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising
We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on ...
crainsgrandrapids18h
Crain's Grand Rapids Business
Driven by strategic mergers, key leadership promotions and industry accolades, TowerPinkster, a full-service design firm, is on a trajectory of national growth and transformation.... At Wolverine ...