Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget effectiveness need to spend for the recovery.

With nearly 97% of homebuyers starting their search online and over half discovering their future homes via the internet, the real estate marketing landscape ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

If you’re in real estate, you’re well aware that today’s buyer is online first and in-person second. From a Pune apartment to ...

Walk into just about any local business in the Roaring Fork Valley and you’ll find a familiar scene: a well-worn stack of ...