Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget effectiveness need to spend for the recovery.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to ...

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community partnerships, and creativity.

European marketers are feeling the squeeze, with a combination of shrinking budgets, rising targets and tightening compliance requirements piling on the pressure, ...

Accounting and Marketing can sometimes seem like they're on opposing teams in a company, but as in most cases of alignment, their working together is ideal.

According to New York State Comptroller Thomas DiNapoli, spending outpaces revenue in the state’s $254 billion budget for the 2025 to 2026 fiscal year ...