Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.

The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year.

Matt Butterworth has revealed to Campaign Middle East that he has launched a new consultancy to disrupt the traditional creative, marketing and PR models with a “refreshing no-nonsense approach”.

The year 2025 brings new challenges and opportunities for marketers. Consumer sentiment remains cautious, with economic and political uncertainty still lingering. However, global consumer confidence ...

On a regular day around 10-15 lakh people are estimated to be visiting the mela. Another 50 to 60 lakh people are estimated ...

The president-elect’s hawking of Trump-branded products just shows he’s in line with an American culture that idolizes ...

In letter to Centre, Punjab govt said policy went 'against spirit of Constitution'. Convener of policy drafting committee ...

WASHINGTON, DC -- "The first $10 billion midterm cycle," Assembly political chief Tyler Goldberg predicted we will be talking about two years from now.

Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a ...

No SCOTUS ruling on TikTok as ban starts Sunday, how tech will help marketers in 2025, creative unions make AI game plan.

A few weeks after being elected President for a second time, Donald Trump made a startling declaration. Choosing to announce the appointment of a new ambassador to Denmark on Truth Social, the ...