Walmart and NBCU bring shoppable ads, outcomes measurement

NBCU, Walmart Kick Off Shoppable Ads in Thanksgiving Football
Walmart and NBCU have worked together in the past to promote interactive shopping. Walmart helped launch “Must Shop TV,” an interactive program that has been tied to Bravo. One of the findings from past activity is that advertising in live sports programs generated new impact for commercials compared with standard ads for connected TV
Walmart and NBCU bring shoppable ads, outcomes measurement to live sports
Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, starting with the Thanksgiving NFL game Thursday on NBC and Peacock.
NBCU Viewers To Get ‘Shoppable Experiences’ Through New Walmart Pact
In a move that the Comcast unit believes will "revolutionize live sports coverage," NBCUniversal has teamed up with Walmart to launch a new shoppable experiences opportunity that brings unique measurement capabilities to the owner of the Peacock OTT platform,
NBCU & Walmart Launch New Shoppable Experiences In Live Sports Across Linear & Streaming Ad Inventory
The partnership kicks off this Thanksgiving ahead of the biggest retail weekend of the year; it spans linear and streaming ad inventory. The post appeared first on TV News Check. The post NBCU & Walmart Launch New Shoppable Experiences In Live Sports Across Linear & Streaming Ad Inventory originally published on TV News Check.
Comcast, Walmart team up on shoppable ads through Peacock
NBC Universal and Peacock are teaming up with Walmart on new shoppable ad experiences that will run during Thanksgiving sports and other holiday programming. This article, Comcast, Walmart team up on shoppable ads through Peacock,
Famous inmates Todd Chrisley and Josh Duggar’s Thanksgiving prison meals revealed
The days of home-cooked Thanksgiving feasts for reality stars-turned-inmates Todd Chrisley and Josh Duggar are long gone.
Is Comcast’s Cable Spinoff a Buyer or a Seller?
Comcast says its cable spinoff sets up declining networks for a rebound — and potential acquisitions. But SpinCo could also ...
Millennials React to Barney Balloon Incident at 1997 Macy’s Thanksgiving Parade: 'We Watched Barney Die'
The video is captioned simply, “Emotional damage.” ...
Axios on MSN10d
Comcast to spin off NBCU's cable channels
Comcast plans to imminently announce a spinoff of NBCUniversal's cable networks into a separate, publicly traded company, a ...
The Streaming Divide: How NBCU’s Entertainment Networks Ended Up On Different Sides In Comcast Spinoff After Years Of Integration
Comcast's decision to spin off most of its cable networks has split NBCUniversal linear networks' into two groups. Here is ...
Pioneer Woman Ree Drummond Shows Off Loaded Thanksgiving Plate While Spending Holiday with Her Family
Ree Drummond gives viewers a glimpse inside her family's Thanksgiving celebration, posting videos of her turkey feast and ...
TV Technology4d
Fubo To Launch 18 NBCU FAST Channels
First out of the gate on Nov. 25 are four channels from Telemundo. Those channels have been added to Fubo’s Spanish-language ...
At Comcast’s Cable Networks, Staffers Express Uncertainty, Disappointment and Skepticism — but Also Optimism — About Looming Spin-Off
The mood of staffers at the NBCU cable networks Comcast intends to spin off is anxious and uncertain — but some are also ...