The logo, designed by Matt Mastrud, of Fargo, is the first NDSU Bison logo to display only a buffalo head. It has a more three-dimensional look, Mastrud said.

FARGO (AP) - North Dakota State University is getting a new buffalo-head logo, and help from an athletic apparel maker in buying new football uniforms for road games.

FARGO - North Dakota State has unveiled revised versions of its primary and secondary athletic logos and a new custom typeface that will be used in athletic publications and team apparel.

The American bison was named after Twitter user Fake Bo Pelini, the personality who symbolically adopted a bison for $20 through the nonprofit Defenders of Wildlife shortly after the NDSU Bison ...