Créo CEO Anisha Sagar explains marketing budgets should be reviewed, tweaked and refined based on what’s working.

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider ...

The Path to Purchase Institute’s annual trend study highlights continued growth in retail media investments alongside ongoing ...

To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This ...

From Super Bowl to IPL, big-game ads grab attention—but do they deliver results? Smart storytelling and strategy are key to ...

Andrew Baturin, CMO of Tumodo talks about how travel marketing share service elements, their marketing approaches differ.

The first item on the agenda when talking about Retail Media is to talk about the sheer scale of Amazon Advertising. Its ...

Social Kapture, a leading full-service digital marketing agency for the multifamily industry, today announced the launch of ...

IQM, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to ...

The survey finds that of organisations that have adopted GenAI, 77% have adopted it for creative development tasks. This ...

Much like choosing the perfect gift for someone, companies must deeply understand their clients' needs to deliver value.