The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

The first week of 2025’s worst-kept secret is already out and it’s a big one. On Wednesday, Cobra Puma Golf announced the signing of Max Homa to a multi-year endorsement contract to play Cobra ...

BILLY’S is celebrating its tenth anniversary with a sleek new sneaker collaboration. The imprint has teamed up with PUMA for a silky suede reimagining of PUMA’s first custom-ordered model, the ...

Following a successful 2024 launch campaign, PUMA Football aims to kick off 2025 on the right foot. The brand has launched ...

Lewis Hamilton‘s Ferrari entry is reportedly supported by multiple major sponsors. The Briton’s exit from Mercedes caused a few to jump ship as well, following the seven-time world champion. Hence, ...

Ferrari have issued a rare statement following Lewis Hamilton’s first day with the team ahead of the F1 2025 season, sharing details of his visit to the team’s Maranello factory and Fiorano ...

Gore-Tex membranes, hardy rubber lugs, meticulous tread patterns, and pillow-like cushioning are the hallmarks of a good running shoe for winter. Luckily, there's a whole swath of options that ...

If you notice a big police presence in Maranello later this month, no, it’s not the Pope arriving to bless Ferrari, it’s just the day of Lewis Hamilton’s debut outing in a Ferrari Formula 1 car.