TV companies trademarking whips, drinks companies trademarking sausage machines? A long-running British court battle puts the ...
Nexgen Packaging, a global leader in sustainable brand identification and packaging products, and Seaman Paper, a leading ...
The demonstration is part of the Or Foundation’s Speak Volumes campaign, a global initiative calling on fashion brands to ...
How brands can better understand fandoms and start embedding themselves into fan communities with purpose and impact.
As the spirits industry navigates shifting consumer trends and markets, staying agile has become essential for growth, even for a company that is 137 years old.
What were previously unwanted and undesirable items dumped at a thrift store have become valued as pre-loved items, full of ...
" Paddington —the affable clumsy bear from British children's books— has transformed into an international sensation over the past decade, thanks to a clever film strategy and with the help of the ...
Primark is expanding in the US with a new store in North Texas at Grapevine Mills, part of its strategy to offer affordable ...
As World of Warcraft celebrates its 20th anniversary, Luke Aldridge examines what its enduring popularity can teach us about ...
Despite this steep decline, Kodak is still making digital cameras, and the brand was the market leader in Japan in 2022.
Paddington bear toys have become a "must" with 27 million units sold since 2021, according to StudioCanal, the French film ...
Store-brand groceries keep attracting shoppers looking to save money as food prices remain high.
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