Siddhartha Laik, editor-in-chief of IWMBuzz curated a revolutionary ‘fireside chat’ with the Executive Director & CCO of Ei ...

Interactive ads transform passive readers into active participants, blending nostalgia with innovation. Far from static ...

Two OU Daily students earned honors in the annual College Media Business and Advertising Managers national advertising ...

From improving measurement to empowering creators and partnering prolifically, retail media operations became more ...

Lawyers, consultants and other experts provide tips to marketers to safeguard their media investments amid rising concerns ...

New Delhi: Moneycontrol on Friday launched an ad campaign to announce its record-breaking 10 crore monthly users, solidifying its position as India’s largest financial platform. Moneycontrol is ...

Flipkart's innovative ad in Hindustan Times used a wet wipe to reveal hidden messages, sparking online praise for blending ...

A federal appeals court says medical marijuana businesses in Mississippi don’t have the right to advertise on billboards or ...

However, competition arises in the form of ad pricing pressures.” The rise of Google and Meta has forced traditional print-led legacy national and regional media players to rethink its strategies.

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: New SAQA-approved ...

“Still, real estate, finance, automobile, and jewellery brands always have a print ad in their respective media budgets.

A well-planned print campaign can run cheaper than PPC and can be tracked just as easily and efficiently like online ads. Unlike digital ads, printed media physically exists, which means your ...