The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an ...

Last week, the High Court in Dublin found former UFC champion Conor McGregor liable for sexual assault. This stems from an ...

Proximo Spirits, the owners of Proper No. 12 Twelve Irish Whiskey have confirmed this evening how they have cut ties with UFC ...

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — ...

The owner of Proper No 12 Whiskey has announced it will no longer use Conor McGregor’s name or image on the drink. It follows ...

Conor McGregor's court defeat in a sexual assault suit against him has caused a string of fans to drop the Irishman.

Conor McGregor will no longer be the face of Proper No. 12 Whiskey, according to a report from Irish Independent.

Proximo Spirits, the parent company of Proper 12, announced that they will no longer use Ultimate Fighting Championship (UFC) ...

In response, that tie has now been severed. Irish Independent reports that Proximo Spirits, the company to whom McGregor and ...

Proper No. 12 Irish Whiskey has dropped Conor McGregor from branding following a sexual assault ruling earlier this week.