The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an ...

Conor McGregor has already been removed from a computer game after being found liable for assault last week - and now his ...

One of Ireland's biggest retailers has stopped selling alcoholic drinks associated with Conor McGregor after the UFC star was ...

Proximo Spirits, the owners of Proper No. 12 Twelve Irish Whiskey have confirmed this evening how they have cut ties with UFC ...

Anyone who follows the antics of Conor McGregor knows that he brings a bottle of Proper No.12 whiskey to every party he goes to, as well as a few places where alcohol is less appropriate.

Fast forward to this Tuesday, and McGregor learned that he's no longer going to promote Proper No. 12 Irish Whiskey. That decision was made by Proximo Spirits, which acquired his majority stake ...

Conor McGregor's association with Proper No. 12 Whiskey has come to an end. The Irishman was dropped as the promotional face of the brand following the verdict of his civil case, where he was ...