Conor McGregor's association with Proper No. 12 Whiskey has come to an end. The Irishman was dropped as the promotional face of the brand following the verdict of his civil case, where he was ...

Anyone who follows the antics of Conor McGregor knows that he brings a bottle of Proper No.12 whiskey to every party he goes to, as well as a few places where alcohol is less appropriate.

Fast forward to this Tuesday, and McGregor learned that he's no longer going to promote Proper No. 12 Irish Whiskey. That decision was made by Proximo Spirits, which acquired his majority stake ...

“Since 2021, Proximo Spirits has been the 100pc owner of Proper No 12 Irish Whiskey,” the company told the Irish Independent in a Tuesday statement. “Going forward, we do not plan to use Mr ...