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Puma shares plunge
Puma shares plunge 21% after sales and profit miss
By Helen Reid (Reuters) -Puma shares sank 21% on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a drop in annual profit, raising questions about its ability to compete against bigger rivals Adidas and Nike.
Puma Plunges After Profit Warning Highlights Adidas’s Lead
Puma SE shares plunged after the German sportswear company reported disappointing earnings and pushed back profitability targets in a painful contrast to cross-town rival Adidas AG. Puma announced belt-tightening efforts on Wednesday and downgraded its profit margin guidance.
Puma shares plunge after missing profit target
While this increased revenue, it weighed on Puma’s profit margin. The company is aiming to boost its margin through cost cutting, which it said would include reallocating staff to “strategic growth areas” such as marketing, while keeping the total headcount “stable”.
12h
on MSN
LaMelo Ball & Puma team up to create iconic TMNT sneakers (PHOTOS)
Charlotte Hornets star LaMelo Ball and his sneaker sponsor, Puma, are set to release the greatest sneakers of all time.
2d
This Red-Hot PUMA Sneaker Is Roaring Back
PUMA has masterfully achieved this with the label’s latest red-hot sneaker, the Speedcat. Inspired by the fast-paced world of ...
Soap Central Lifestyle on MSN
12d
PUMA LaFrance “Valentine’s Day” sneakers: Reported release date, design details, and everything we know so far
PUMA is reportedly prepared to release LaFrance “Valentine’s Day” sneakers, the latest Valentine’s Day-themed footwear from ...
3d
The First Look at Salehe Bembury x PUMA
Its textured midsole takes a bright blue hue and is defined by its wavy patterning, while the upper is dominated by a lime ...
9d
on MSN
ICYMI: Rihanna And PUMA Reveal Avanti LS Launch Date, FRAME Launches Spring 2025 Collection, And More
PUMA’s limited-edition Avanti LS sneaker designed by Rihanna has gotten a release date: January 16. The redesign from the ...
10d
Puma: Taking A Breather After The Rally
The other big fashion trend Puma is looking to ride is a shift toward “low-profile” categories via Speedcat. Much like in the ...
Hindustan Times on MSN
1d
Amazon Sportsmania! Min 40% off on running shoes, hiking shoes, walking shoes and more
Amazon Sportsmania brings at least 40% off on top brands like Nike, Puma, Adidas, Skechers, and more. Shop running, hiking, ...
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