• The surprising resilience of Bitcoin and the euro despite Trump’s latest escalation.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

A study of 21 firms including Barclays, L’Oréal and Philips reveals that their boards of directors take a nuanced approach to ...

More than two thirds (67%) of consumers spend 4 hours and 33 minutes outside home on weekdays. In the Jabodetabek area the time is even higher, where consumer spends an average of 4 hours 45 minutes.

A longstanding tax benefit for advertisers survived this year’s budget talks, but pressures ensure the fight isn’t over.

A new study suggests that even across cultures, there is a lot of similarity in where humans find purpose in life and how it ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

July 8, 2025. More for You ...

Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.