• The surprising resilience of Bitcoin and the euro despite Trump’s latest escalation.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

A study of 21 firms including Barclays, L’Oréal and Philips reveals that their boards of directors take a nuanced approach to ...

A longstanding tax benefit for advertisers survived this year’s budget talks, but pressures ensure the fight isn’t over.

Ad blockers, the digital shields that nearly one billion internet users deploy to protect themselves from intrusive ...

A new study suggests that even across cultures, there is a lot of similarity in where humans find purpose in life and how it ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

The true magic is it can do most of the work on its own. Other cleaners often have you rubbing and scrubbing. The oxygen ions ...

The Advantages of Commercial Advertising. With online videos going viral and seemingly everyone clambering onto the Twitter bandwagon, small business owners are left wondering whether any ...