Unlike traditional marketing, which tends to be a one-way street, sports sponsorship allows brands to become an integral part ...

A final Lewis Hamilton Mercedes release has been announced ahead of his move to Ferrari next season. It has been revealed ...

2009 F1 world champion Jenson Button believes Max Verstappen is in a “tricky” regarding his future with Red Bull given their ...

If you’re at all familiar with Formula One, then you’re familiar with its famous car launches. Prior to each new season, all ...

In Vegas, when the circus comes to town, it’s hard to tell who’s performing. Drivers. Fans. Influencers. And now, Ford Motor Company, gearing up to make a ...

The 11th team will be called Cadillac F1 and be run by new Andretti Global majority owners Dan Towriss and Mark Walter.

The Dutchman has 62 grand prix victories to his name, alongside 40 pole positions and 111 podium finishes, with only Michael ...

Cadillac will become the 11th team on the Formula 1 grid from 2026 after Formula 1 confirmed on Monday that "an agreement in ...

Max Verstappen has now gone 11 consecutive races without a victory in Formula 1, but he's extended a streak that means far ...

Despite clinching a fourth consecutive drivers title with Max Verstappen, Red Bull are set to lose their constructors crown.

The difference between now and F1's January rejection of Andretti is that with General Motors, it has exactly what it wanted ...

A Cadillac team is set to compete in Formula One in 2026, with racing legend Mario Andretti playing a key role.