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radio marketing firm DMR/Interactive is projecting a 14% increase in station marketing budgets across the radio industry in 2025, following years of single-digit declines. According to DMR ...

Yet just 34% believe marketing budgets will increase as a result, down from 41% last year, with 44% saying they expect budgets to stay the same. There is also a slight increase in those expecting ...

Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as ...

Budgets & Trends from MarketingProfs About the research: The CMI/MarketingProfs 10th annual content marketing survey, from which the results of the B2C content marketing report were generated, was ...