LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research.

The design for a medical study in 1743 that was never carried out may have inspired James Lind’s groundbreaking clinical ...

The methylation of plasma cell-free DNA (cfDNA) has emerged as a valuable diagnostic and prognostic biomarker in various cancers including colorectal cancer (CRC). Currently, there are no biomarkers ...

Use of decentralized approach in a Phase 1 pharmacokinetic trial shows the ability to enable remote data collection and ...

Heterogeneity in prevalence estimates identified across studies and regions indicates that more research is required to draw stronger conclusions about the scale of OCSEA. However, the findings of ...

As the demand for high-speed wireless communication grows, millimeter-wave frequencies, such as the 27 GHz band, have become increasingly important for 5G and beyond. However, operating at these ...

In this Personal View, we critically evaluate the limitations and underlying challenges of existing research into the negative mental health consequences of internet-mediated technologies on young ...

A restless night may leave you feeling tired at work, but what if your job is the very thing disrupting your sleep?

An evaluation of introductory biology syllabi from just under 100 colleges and universities finds the syllabus is often ...

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Another concern is plagiarism, where AI-generated content can unintentionally replace existing material. However, plagiarism detection tools can review AI outputs and align them with academic ...

Participatory research is a different approach which aims to empower research participants as collaborators in the process, ...