Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

National Security Adviser Jake Sullivan reacts to his name appearing on Trump FBI pick Kash Patel’s list of “deep state” ...

AUDI has unveiled a brand new logo for its latest EV launch – just days after luxury rival Jaguar was slammed for a major ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

AUDI has unveiled a brand new logo for its latest EV launch - just days after luxury rival Jaguar was slammed for a major rebrand. The automaker is hoping to target young drivers with the change ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...

Rawdon Glover says message of promotional clip that featured no cars has been lost in ‘blaze of intolerance’ online ...

When programmer Micah Lee was kicked off X for a post that offended Elon Musk, he didn't look back. His new tool for saving ...