Name, image and likeness deals are a billion-dollar marketplace, and athletes at smaller universities are still figuring out ...

The NIL era has revolutionized college football, with elite players receiving multimillion-dollar endorsements from leading ...

Asked to explain why this was more than the latest example of a society's priorities run amok, the politicians offered ...

Cincinnati's largest locally based bank has launched Team Fifth Third, a roster of student-athletes the team has assembled ...

Cooper Flagg and Livvy Dunne are among the highest-paid student-athletes thanks to NIL deals. See who else made the top 10.

The Utah Legislature approved a bill on the final day of its general session last Friday that allows schools in the state to ...

Much of the debate in the Senate Education Committee revolved around the lack of disclosure of contract details.

In a rare move for high school sports, Mater Dei High School, a private Catholic school in Santa Ana, Calif., signed a ...

By By Ella Armstrong, Caroline Burk, Ty Cazeaux and Christian Gladney/LSU Manship School News Service; featured photo courtesy of the University of Louisiana at Lafayette Bailey Tillman began her ...

The NIL Store released its top male athlete earners for the month of February, and two Spartans cracked the top 10 list.

With valuations starting at $3.3 million, here's a look at the top 10 student-athletes profiting the most from NIL. These figures were accurate as of March 13, 2025. 10. Cade Klubnik — $3.3 ...