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With an "official" industry AI advertising awards show likely to be announced any day now, this best/worst list may give you a running start.
In the 1990s and early 2000s, digital display advertising—banner ads, pop-ups, and so on—was just the digital analogue of print advertising: A brand would buy space directly from a website.
The 12 worst ad tech buzzwords of 2019 From 'tokenization' to the so-called 'consumer journey,' we highlight the biggest buzzword offenders in a space that's littered with them By George P. Slefo.
Each ad complements these bold statements with an explanation in smaller print that points readers to The Trade Desk's ad-buying platform. For instance, one of the ads says: ...
Print punches way above its weight in attention versus ad spend -- yet still the nationals lost ten times more revenue in print than they made up for in digital gains last year. Sadly, worse news ...
The best and worst ads of 2016: Madison Avenue stalwarts like Sprint and Apple wooed consumers with commercials that looked like content.
The worst stuff was either clumsy or told us something about ourselves we didn’t want to hear. Below, our picks for the best and worst Madison Avenue efforts of 2016: BEST: Sprint’s Big Steal ...
With global newspaper print advertising on pace for worst decline since recession, publishers cut costs and restructure By Suzanne Vranica and Jack Marshall Share ...
Qriously is the worst name in ad tech. And proud of it.
The previous worst was during the recession of 2001 (online ads weren't being measured). Prior to that, the worst was a 6 percent slide during the recession of 1991.
Newspaper publishers might hope there’s some truth to the old line about it being darkest before the dawn. A new report from the Newspaper Association of America says the newspaper print ad ...
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