Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.

Adobe released initial one-day figures for the Amazon Prime Day event, with promotions happening broadly across U.S. retailers this week.

The firm noted that more than half of respondents use generative AI for research, and 47 percent use it for product recommendations.

Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics. Lisa Bernhard has more.