From the sidekick to the main antagonist, these side characters are some of the last people audiences would expect to be ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

To assess the current and future of audience measurement in an increasingly complicated marketplace, we asked the management team at Comscore a few questions. Below are the responses from Bill ...

The attempted murder of Malala Yousafzai in 2012 by a Taliban gunman resulted in the schoolgirl from Pakistan becoming one of ...

Significant changes in the audience measurement ecosystem is coming. To assess what those changes will be, I reached out to a handful of executives at companies that are a part of the NBCU RFP to ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

NBCUniversal's ad sales chief threw cold water on a Nielsen plan to revolutionize the way TV audiences are measured in a digital world ...

Transparency in audience measurement and ad sale pricing and has grown over time. But The need for greater transparency around the cacophony of growing advanced TV offerings is glaring, writes John ...

IRVING, Texas —Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience ...

Identity, and how it is managed, presents special challenges for audience targeting and especially measurement of campaign performance in an evolving identity resolution environment.

So how many people really watched the Super Bowl? The National Football League would, again, like you to know it’s a lot more than initially reported. The official audience number released by ...