For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

Film and fashion go hand in hand, so it's only natural that they influence each other. But while many movies and TV shows ...

The majority of the human body is made up of water, so it’s no wonder that if we don’t drink enough of it we will run into a host of problems with our health. Besides the more chronic issues that ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

Investment and media industries quickly "taught" us all to focus our attention on stock prices and short-term gains and ...

Tucker Carlson and Saagar Enjeti discuss the contradictions and priorities of the corporate media cartel that monopolizes access to powerful people in the U.S. government. "Fox, CNN, MSNBC are all ...