The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

The 12-team College Football Playoff was built for expanded access to the national stage, but no one saw the curious case of ...

The Big 12 will continue to grow. That is, if you believe the possibilities going forward regarding automatic qualifiers in ...

Spring practice is the first chance to view how all 16 teams in the Big 12 stack up for the 2025 college football season. And ...

Now, the league as a whole will be looking to take the next step. Certain programs have more demanding roads than others. Here are the top five toughest slates that will have to be navigated by Big 12 ...

The Big 12 is long on contenders but light on elite teams worthy of the College Football Playoff. A look at where teams stand before spring practice.

who took the Big 12's football media day to Las Vegas last year, and whose conference will send the top two men's basketball teams that fail to make the NCAA Tournament to the new College ...

The Big 12 has a handful of teams in the field for the Big Dance, coming in as the third-best represented conference in all of college basketball. No conference has as many teams in the March ...

The Big 12 announced its all-conference teams on Monday and Kansas Basketball was well represented. In one of the nation's best college basketball conferences, Hunter Dickinson, Zeke Mayo and ...

During a stellar first season in the Big 12, Arizona State football shocked the conference with its underdog storyline. According to one site, ASU won't be underdogs for next season. Athlon Sports has ...