Oxford University Press names "brain rot" as its 2024 word of the year in a nod to modern scrolling habits. "The term has taken on new significance in the digital age."

Oxford University Press has announced their word of the year is "brain rot." They define it as "the supposed deterioration of a person's mental or intellectual state," especially in relation to the online content we consume every day.

The phrase “brain rot” spiked 230 percent from 2023 to 2024, according to the makers of the Oxford English Dictionary