How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.
The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
Shares of IPG Photonics Corp. IPGP slid 3.42% to $78.53 Tuesday, on what proved to be an all-around dismal trading session ...
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Omnicom acquiring Interpublic Group to create global ad behemoth, impacting industry landscape with cost savings and client ...
According to the WPP-owned media investment firm GroupM, over half of the advertising industry’s $1 trillion revenue is now ...
Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...
The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands ...
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...