As the government's long-awaited overhaul to workers rights' returns to the Commons, small business owners are worried ...

The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...

Automotive giant Jaguar Land Rover has submitted plans to expand its facility at Wolverhampton's i54 Business Park as part of its move to become an all-electric brand. JLR's Electric Propulsion ...

Max Farberboeck's German-language film can't quite decide what it wants to be. Based on a true-ish memoir, it gives an interesting insider view of Berlin life in the last years of Hitler's war ...

Jaguar is allegedly taking the backlash against its rebranding efforts that way. Still, the profusion of mockery and memes show that the idea backfired. Instead of reviving the British brand ...

In December, Jaguar unveiled a sneak peek at its new electric concept car following global backlash. In a statement, JLR attributed the increase in its year-on-year profitability to "reflects higher ...

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise in sales. The automotive giant has posted a pre-tax profit of £523m for the ...

In December, Jaguar revealed a first look at its new electric concept car following a world-wide backlash. In a statement, JLR said the increase in its year‑on‑year profitability “reflects ...