Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a successful disruption.
After all, China’s newcomer brands are rapidly displacing American, European and other Asian ones there as their EV ...
After Jaguar’s relaunch was engulfed by the biggest social media pile on in automotive history, here’s its first new car: the ...
Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British car maker sparked widespread controversy last month ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...