Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.

The Type 00 is a giant two-door with a general profile that harkens back to cars like the 1948 Alfa 6C 2500 Competizione coupe and, to a lesser extent, Jaguar’s own E-Type coupe. It has a very long hood, despite being an EV, and vast gullwing-opening doors that stretch back almost to the rear wheels, plus a severely sloped tail.

The British car maker sparked widespread controversy last month when it unveiled dramatic changes ahead of becoming a fully electric brand.

After a polarizing logo update, Jaguar follows up with a glimpse of its first all-electric vehicle spun out of its lofty new 'copy nothing' tagline. Meet the Type 00.

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more lowercase. The tantrums thrown across social media over the past few weeks in reaction to Jaguar’s redesign have once again revealed a fundamental contradiction underlying contemporary branding.

Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being compared to past rebranding controversies like Bud Light’s.

Jaguar’s new concept car, the Type 00, has attracted plenty of attention. There have been heated debates about the size of its bonnet and wheels, and the lack of rear window. At this stage it is just a concept though – an idea designed to demonstrate the kind of engineering and design that will be involved in a new Jaguar vehicle that people can actually buy and drive and which is expected to be revealed in 2025.