Jaguar, Rebrand
J LR is making plenty of noise with its marketing campaign for the reinvented Jaguar, but it's also working on more ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
YEAH, baby!” The ‘Shaguar’ Jaguar E-type roadster from the Austin Powers films is up for auction. The car featured in all ...
The 2019 Jaguar I-Pace EV has already been recalled five times since May of 2023 due to the high-voltage battery which may ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.
Jaguar's all-electric transformation has been hindered before it even started by the repurchashing of 2,760 electric vehicles ...
Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
Chery Automobile Co is preparing to bring its upmarket Jaecoo brand to JLR's home market, where the Chinese carmaker hopes to ...
RANGE Rover has tested its newest EV by shooting up 300ft “Big Red” sand dunes and through some of the world’s starkest ...
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