Georgia head football coach Kirby Smart may as well have had his name on the NIL bill passed by the state senate on Tuesday.

Lane Kiffin turned spring football into a spectacle of hot dog contests, golf cart races and tug-of-war championships, ...

To hear Matt Rhule say it, money is not an issue in Nebraska's transfer pursuits. The coach didn't bat an eye when asked ...

Indiana Hoosiers football is implementing a seat donation for season tickets to fund NIL under new revenue sharing model for ...

NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.

Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...

Name, Image, and Likeness (NIL) has been a transformative force in college athletics, creating new opportunities for ...

Archie Manning, the NFL Hall of Famer and grandfather of Arch Manning, had said his grandson wouldn't sign any NIL deal until ...

“Our goal is to be able to provide all of our teams with the resources to win at the top of the league,” Moore said after a ...

The sponsor of a Georgia Senate bill that would exempt college athletes from state income tax for NIL compensation is calling ...

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

South Carolina Gamecocks AD Jeremiah Dontai spoke on the current climate of NIL in college football. There is no questioning ...