Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.

The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...

Opportunistic rivals are likely to pounce for the best clients and talent. Workers are advised to brush up their skillsets in ...

Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...

Omnicom acquiring Interpublic Group to create global ad behemoth, impacting industry landscape with cost savings and client ...

The news came just days after Publicis announced in a high-profile video featuring rapper Snoop Dogg and CEO Arthur Sadoun ...

According to the WPP-owned media investment firm GroupM, over half of the advertising industry’s $1 trillion revenue is now ...

Proposed merger to create the world's biggest media company. Or have the Frenchies & Poms got plans of their own?

Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...