LOS ANGELES: Easter may be a month away, but that didn’t stop BunnyDayOff, a Netherland Dwarf rabbit, from hopping his way ...

The CCI’s crackdown on alleged cartelisation in India's ad industry has sent shockwaves through agencies and brands. Experts ...

As the Q4 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the ...

The acquisition will enable Liqvd Asia to offer a more integrated approach to branding, content, SEO, and AI-driven ...

CCI's probe into media agencies over ad rate collusion ahead of IPL 2025 may reshape pricing strategies and enforce ...

This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...

With stakeholders having agreed to Omnicom’s takeover of IPG, big changes are coming to the agency landscape. But while that ...

Historically this was sacrosanct, with clients kicking back at agencies servicing more than one brand within the same ...

Acxiom has laid off 3.5% of its staff, a spokeswoman for the Interpublic Group of Cos.-owned data company confirmed with Ad ...

The CCI’s recent actions reflect a broader regulatory tightening in India’s corporate sector. In December 2023, the ...

The CCI has raided top ad agencies, including GroupM, Dentsu, and IPG, over alleged price-fixing ahead of IPL 2025. The probe ...

Here I use Interpublic Group as a case study, scrutinizing it under elements of an active portfolio management framework.