Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...
PUBLICIS GROUPE ANNOUNCES GLOBAL EXPANSION OF LEPUBAcclaimed creative network to strategically launch in key markets; ...
True, the incoming Trump administration is worrying marketers with hints that it may curb pharmaceutical advertising (which ...
The savings platform marks a major milestone for OSB and Publicis Sapient on their five-year journey to build a greenfield ...
Accenture and Anomaly execs join LePub’s leadership team, with Heineken and Barilla as the New York office’s founding clients ...
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...
In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...
Sadoun said new holding company 'will require every leader to be focused internally on integration'.
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...
Two of global advertising's "Big Four" are setting their rivalry aside in a multibillion-dollar stock-for-stock deal.
Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...
In the race to be Top Dogg, Snoop hands Gold to PublicisAs Publicis Groupe ends the year in pole position to be the largest ...