The advertising sector has long been a series of Russian nesting dolls all neatly placed within each other and ultimately ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...

Publicis Groupe's chief executive Arthur Sadoun has welcomed the announced Omnicom-IPG deal, saying it offers an opportunity ...

The news came just days after Publicis announced in a high-profile video featuring rapper Snoop Dogg and CEO Arthur Sadoun ...

True, the incoming Trump administration is worrying marketers with hints that it may curb pharmaceutical advertising (which ...

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

The savings platform marks a major milestone for OSB and Publicis Sapient on their five-year journey to build a greenfield ...

The exclusive program grants qualifying agencies a Snap Advanced Partner badge, unlocking access to training, tools, Snap’s ...

As we have witnessed recently with Omnicom and IPG merging and Publicis hitting back immediately with news that its LePub ...

Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of the ...

The culmination of a campaign starring Charli XCX and other performers, H&M hosted a surprise performance by the singer in ...