The advertising sector has long been a series of Russian nesting dolls all neatly placed within each other and ultimately ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...

Publicis Groupe's chief executive Arthur Sadoun has welcomed the announced Omnicom-IPG deal, saying it offers an opportunity ...

True, the incoming Trump administration is worrying marketers with hints that it may curb pharmaceutical advertising (which ...

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

MMA Global APAC and FairPrice Group (FPG) today unveiled The Retail Media Lab, an innovative program that will enable marketers to measure and demonstrate the efficacy and effectiveness of omnichannel ...

Outright firings for RTO noncompliance appear to be rare, or at least handled quietly, but the specter is real. Publicis Media in October terminated several dozen employees who flouted in-office ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

Subtly sending up gnomic advertising catchphrases, this slick spot for the Romanian auto brand follows the plight of a ...

The Omnicom-IPG merger would bring together numerous medical marketing agencies under one roof — including several MM+M Agency 100 honorees.

PUBLICIS GROUPE ANNOUNCES GLOBAL EXPANSION OF LEPUBAcclaimed creative network to strategically launch in key markets; ...