The retailer race is heating up for both ad inventory and consumer viewing signals. With CTV viewership continuing to rise and ad dollars shifting to streaming, major players like Amazon and Walmart ...

Maybe it was a TikTok video about “Amazon kitchen hacks.” Maybe it was someone asking ChatGPT for gift ideas for a plant-loving friend. Maybe it was a Reddit thread that led down a rabbit hole of ...

Sustainability and DEI received noticeably less airtime this year. Rising political sensitivities, especially in the U.S., are driving brands to refocus on safer topics like performance and efficiency ...

Advertising Week New York 2025 – The Gaming SummitSearch for: ...

Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat curation as a cosmetic upgrade of previous ...

Ad tech keeps reinventing itself, and marketers keep paying for it. From curation to attention measurement, we’ve watched trend after trend steal headlines and dominate conference stages, without ...

As Connected TV (CTV) continues to gain traction, a fundamental shift is taking place in how brands approach advertising. The convergence of storytelling, data, and performance measurement is ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

The Cinnamon Toast Crunch Cinnamojis have long had reputations as zany characters with a voracious appetite for their own kind. Yep, that’s right. When they’re not licking each other, they’re ...

In a world where attention is currency, brand storytelling is evolving fast. No longer confined to polished scripts, the stories that resonate today are raw, real and rooted in culture. And for Gen Z, ...

Ashley Moxey, strategy director at global brand consultancy Landor, on why brand should lead, not follow, in healthcare divestments. In healthcare spin-offs, brand rarely comes to mind. Financial ...

Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage ...