Neuromarketing combines neuroscience and marketing to understand consumer behavior on a deeper level. By analyzing emotional reactions, and physiological responses, neuromarketing reveals subconscious ...

Health and wellbeing research in human factors focuses on understanding and enhancing how people interact with their environments to support mental resilience and overall wellbeing. Using biosensor ...

Discover how heart rate variability (HRV) from ECG offers a practical, sensitive alternative to EEG for fatigue detection in ...