McLaren Racing has announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making Sega the official gaming partner of McLaren ...

Josh Selig, founder and president of China Bridge Content, works closely with Chinese companies and for this issue, shares why they're all so keen to work with Pop Mart.

In collaboration with more than 100 premier partners, Warner Bros. is releasing a bright and colourful Superman range inspired by the first live-action adventure from the new cinematic DC Universe.

Created by South Korean IP owner Roi Visual, Robocar Poli is a global pre-school brand, with a distribution footprint covering 145 countries available in 35 languages.

Immersive Everywhere's groundbreaking experience for pre-school children, Peppa Pig: Surprise Party, is opening at Metrocentre Gateshead in autumn 2025.

The B2B networking event will once again bring together leading minds from the licensing, brand and retail worlds. Anticipation is growing for Brandmate 2025, set to take place on 25th and 26th of ...

The Event Planner enables exhibiting companies and attendees to schedule key conversations with potential business partners at the show.

For the June issue of Toy World, Saga Alliance's Gregory Benassar tells readers about the acquisition of Heathside Trading and the company's plans for 2025.

Drawing inspiration from nature, the pieces in the collection developed by apparel company Tatuum in collaboration with Studio 100 are characterised by durability, refined and conscious outfits ...

Surge Brands has been appointed the exclusive licensing agent in certain product categories in North America for 1-800-Flowers.com, the leading floral gifting brand in the US.

With deep-cut lore references, screen-accurate detailing, and exclusive character designs, the latest Hasbro Pulse line-up promises to deliver for discerning fans.

Retail partners including Smyths Toys, The Entertainer, Character.com and Claire’s Accessories were all featured at the immersive event at The Barbican Conservatory.