Declaring Calm - who bought 30 seconds of silence on CNN - the winner of the US election. “They’re capitalizing on the chaos, ...

After WPP’s reorganization of Wunderman Thompson earlier this year, Thompson was formed to service the U.S. Marine Corps account. The 200+ person team will deliver work across the marketing funnel to ...

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...

In four ads directed by Academy Award winner Taika Waititi, Sephora shows that many gifting conundrums are caused by ...

The VP of Global Creative, who built Pinterest’s in-house creative agency “House of Creative,” talks about how the brand ...

Wilcox reflects on 6 months in the New York CEO role at the Omnicom agency and how she's building on the firm's storied legacy of disruption. After two decades at Johannes Leonardo, Saatchi & Saatchi, ...

SiriusXM Media, the advertising arm of audio entertainment company SiriusXM, has partnered with LiveRamp, a data ...

Gap’s recent marketing work has focused on dance and music through upbeat campaigns with musicians Tyla and Troye Sivan, both ...

Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and ...

The Cataclaws campaign coincides with the Lego Group’s annual “Build to give” initiative, kicking off from 11 November, which encourages everyone to help share the superpower of play with children who ...

Political ad spending is set to hit $10 billion this cycle, with some estimates as high as $12 billion. A huge chunk of that (88%) is spent on just seven key battleground states: Arizona, Georgia, ...

There was a time when, in the words of Anna-Louise Gladwell, managing director of indie digital agency AnalogFolk, freelancing was widely seen as something of a “distress purchase”.