We estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in ...

Earlier this month, dentsu took home the Generative AI Innovation award at the Microsoft Advertising Partner Awards in New ...

In a digital world dominated by algorithms and data ownership concerns, a new player is emerging to redefine the landscape: ...

Media has evolved from pure performance power to a strategic driver of business growth requiring a highly nuanced approach ...

Sophisticated algorithms are driving today’s media evolution. As media permeates our lives, it is fast becoming 100% addressable, 100% shoppable, and 100% accountable. At dentsu, we call this the ...

Report finds “Dentsu places media and marketing innovation at the center of its clients’ audience and brand activations," with holding company receiving highest score in Strategy category among ...

We pioneer in media to build modern businesses, by getting brands closer to the people that matter.