Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest ...

In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make ...

Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to ...

We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and ...

Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf ...

SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand’s market presence, helping marketers understand how well their efforts ...

SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a ...

When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency ...