Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

In the business-to-consumer (B2C) world, support typically happens after a company has earned a customer and relates almost exclusively to an individual's relationship with a product. Another ...

B2B marketers say the most impactful uses for intent data—information acquired from digital sources about prospects' behaviors—are advertising, customer account expansion, and account identification, ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

The list of daily duties for a CMO can seem never-ending. It's as if the CMO position needs to be made up of hundreds or maybe even thousands of people just to accomplish their assigned tasks, such as ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research from HubSpot and The Next Wave. The report was based on data from a ...

How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey between January and May, 2023, among 657 adults ...

You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. (Nearly two-thirds of employees have left a job or plan to leave because of their boss.) Employees ...